Who We Are

Lalli Marrato

Co-Founder and CEO

Lalli started FERTILIFY upon observing the overwhelming number of women that shared her fertility concerns. Aside from running FERTILIFY's business operations, Lalli works to share our non-invasive and natural solutions, empowering women to be proactive about their fertility. FERTILIFY for when you are ready. #GirlPower

Anthony Marrato


As a professional engineer and MBA, Anthony is passionate about finding solutions to real life problems. His extensive experience in both business and product development ensures FERTILIFY's quality and accessibility. He loves nerding out on the details. 

Dr. Rolando Cepeda, MD

Medical Partner, Reproductive Endocrinology & Infertility Specialist

A pioneer in fertility medicine, Dr. Cepeda has helped millions of couples achieve their parenting dreams. As an award winning medical professor he has trained many physicians to do just the same. He has also developed several successful international maternal health programs, helping to increase survival and success rates. Dr. Cepeda helps develop FERTILIFY's patent-pending formulas. He's Dr. Cepeda to most, but Lalli gets to call him dad!

Dr. Robert Casper, MD

Medical Partner, Reproductive Endocrinology & Infertility Specialist

As a world renowned physician Dr. Casper has developed fertility treatments that have doubled pregnancy outcomes. He has also performed the world's first IVF procedure where the mitochondria from egg precursor cells are used to improve women's mature egg cells, further improving pregnancy outcomes. Dr. Casper is also credited with discovering the benefits of specific antioxidants on egg mitochondrial health. Dr. Casper's research helps to develop FERTILIFY's products. If all of that wasn't enough, he's also super cool.